Press kitRevised 4 October 2026Pre-launch
Pholio, unretouched.
A small company before launch. What it is, what it is not, and who to write to.
- Began
- 2025
- People
- 3
- Offices
- 0
- Commission
- 0%
- Agencies pay
- $0
- Status
- Pre-launch
In one paragraph
Pholio is a platform for models and the agencies they apply to. It is not an agency, and it represents no one.
Pholio is a platform for models and the agencies they apply to. Talent keep their photographs, measurements and comp cards in one place, send them in the form each agency asks for, and see what they sent and when. Agencies receive applications through Pholio for free. Pholio is not an agency, and it represents no one.
Pholio is a platform for models and the agencies they apply to. Talent keep their photographs, measurements and comp cards in one place, send them in the form each agency asks for, and see what they sent and when. Agencies receive applications through Pholio for free. Pholio is not an agency, and it represents no one.
Pholio began in 2025 and is preparing to launch. It is made by two founders and an advisor, working remotely. Its only revenue is Studio+, an optional subscription for talent; nothing an agency sees changes with it. Pholio charges no agency and takes no commission.
Getting it right
The five things most likely to be written wrong about us, marked up the way your desk would.
-
Pholio is a
modeling agency‸platform.It represents no one, books no work and takes no commission. Representation is an agency’s job, and stays with agencies.
-
Pholio
has launched‸is preparing to launch.When it opens, the date will be at the top of this page.
-
Its software
picks models‸sorts photographs.With permission, and off by default, it can tell a close-up from a full length. It never scores a face or a body. People decide who is signed.
-
Models
pay to be seen‸apply free.Agencies never pay either. Studio+, at $9.99 a month, adds design tools and analytics. Nothing an agency sees or receives changes with it.
-
Spelled
FolioPHOLIO‸Pholio.One word, capital P, said like folio. The capitals belong to the logo.
The facts
- Name
- Pholio
- What it is
- A platform for models and the agencies they apply to. Talent prepare, send and track their applications; agencies receive them.
- What it is not
- A modeling agency, a marketplace or a casting service.
- Stage
- Preparing to launch
- Began
- 2025
- People
- Two co-founders and an advisor
- Where
- Remote. No office and no city.
- Who pays
- Talent, if they choose Studio+: $9.99 a month or $95.88 a year. Agencies never pay.
- Age
- 18 and over at launch
- AI
- Off by default, switched on one purpose at a time. Explained in full in the AI notice.
- Funding
- None to announce
Releases
Pholio publishes the rules it will launch with, before it launches
Remote, 15 September 2026. Pholio, a platform for models and the agencies they apply to, today published its terms and policies in draft, weeks before anyone can sign up. The eight documents cover the terms of use, privacy, cookies, copyright, AI, community guidelines, the submission programme and take-down requests.
“Models are asked to agree to a lot of things they never get to read first,” said Leul Enquanhone, co-founder. “We would rather be read early, and corrected.”
The drafts carry one version, 2026-09-15. Any change before launch will be listed against it. Comments go to legal@pholio.studio.
###
Agencies can request access to Pholio, free
Remote, 14 September 2026. Modeling agencies can now request access to Pholio ahead of its launch. Agencies use Pholio to publish what they ask applicants for, receive applications that already meet it, and export them to the tools they already use.
Every request is checked by a person against public records before an account is opened. Pholio does not charge agencies, and has no plan to.
“An open call is usually a form and an inbox,” said Natan Getahun, co-founder. “Both sides deserve better than that, and neither should have to pay for it.”
Requests: pholio.studio/agency/request-access
###
Statement: what Pholio’s software does with a photograph
Remote, 26 August 2026. Pholio’s image features are off by default and are switched on by the talent, one purpose at a time. When they are on, they describe a photograph: a close-up, a full length, a profile. They do not score a face or a body, guess a person’s age or background, or rank one person against another.
The licence talent give Pholio does not cover training general-purpose AI models on their photographs. The full account is published as the AI notice.
###
Coverage
None yet.
When something runs, it will be listed here with its date and a link, whether or not we like it.
People
-
Leul Enquanhone
Co-founder. Designs and builds Pholio.
“Most of what goes wrong for a new model happens before anyone looks at the photographs: the wrong format, last year’s digitals, a reply that never comes. That part, software can fix.”
Portrait · JPG -
Natan Getahun
Co-founder. Brings Pholio to the industry. Answers press.
“We will never tell anyone they are going to be signed. We can tell them exactly what an agency asked for, and whether they sent it.”
Portrait · JPG -
Portraits are each person’s own, cleared for editorial use about Pholio.
On the record
We can speak to
- How an application to a modeling agency actually travels, from the photographs to the reply that does or does not come.
- Why digitals need a date, and what “current” should mean.
- The schemes that charge new models for the first step, and how to tell one from a real agency.
- What software should, and should not, decide about a person’s photographs.
- Why Pholio opens to adults only.
We will not
- Discuss any individual model or applicant.
- Comment on an agency’s decisions.
- Give numbers we do not have. There is no user count before there are users.
- Predict anyone’s career.
Assets
Velvet and cream versions are in the kit. Please do not recolour, stretch or re-set the wordmark, or pair it with a symbol of your own.
- Noto Serif DisplayDisplay and the wordmark
- InterText
- JetBrains MonoFigures and dates
What Pholio makes
A comp card composed from photographs the model already has: one to open with on the front, the rest with their measurements on the back.
A demonstration, not a member. Photographs of Ola Szkolda via Unsplash. Not cleared for publication; write to us for product images that are.
Write to
press@pholio.studioWho answersNatan Getahun, usually within a working day. We are remote and spread across time zones, so give us your deadline in yours.
EmbargoesWe keep them, and when we ask you to keep one we will say so plainly at the top.
CorrectionsIf something here is wrong or out of date, tell us. We fix it and change the revision date.